In July 2000, China's first department store of discount goods----Shopin Wangfujing Store was opened in grand ceremony, beginning a new era in commodity retail industry of China.
At the flagship brand of China’s city-based department store chain selling discount goods, Shopin has established eight physical stores and one e-business website-Shopin.net, selling 100,000 goods of 600 domestic and foreign well-known brands and covering major categories in general merchandise industry. Shopin will orient towards Chinese consumers on a wider basis with convenient shopping methods, rapid distribution service to offer the high- quality, high cost –effective fashion products to fashionistas.
The original business model failed to let Shopin avoid the sore points of traditional retail industry. Shopin had been beset by problems like long wait for shoppers, order losses caused by poor customer experience, busyness at the cashier, high manual cost, and failure to sum up purchase- sale-storage statistics.
In 2016, WPOS was introduced to Shopin, which solved these traditional problems.
More convenient paymentWPOS supports all- channel payment methods including Alipay, Weipay, Apple Pay, Samsung Pay, Baidu Wallet, bestpay etc. These convenient payment methods can reduce the wait time for shoppers, thus enabling easy shopping experience. The order losses caused by poor customer experience may be reduced by simplifying the purchase process, thus increasing business volume.
Human efficiency greatly improved WPOS is equipped with the functions of traditional cash registers. All brand departments of Shopin adopt WPOS, which not only lowers the manual cost of the enterprise by reducing the number of traditional check-out counters, cash registers and the posts of cashiers; but also improves the efficiency of the sales assistants by increasing their initiative. All-channel management is carried out through the smart device.
A mobile platform of purchase, sales and storage The WangStore gathers various third-party application softwares, which Shopin may install and use, thus realizing dynamic track of all-round information (style, inventory, sales) about commodities at the counters/from the suppliers to unblock online channels and off line data flow to achieve the real time transfer and share of online or off line commodity, inventory and logistics information, and to achieve high efficiency with low cost .
Landing of an all-channel retail platform The traditional centralized cashiering fails to retain the guest source with limited marketing methods and means, while the efficient and accurate connection of brand suppliers, shop assistants with customers to physical stores can be achieved by giving full play to membership marketing and coupon marketing functions of WPOS, thus strengthening viscosity of users.